Stop being the best kept secret and start being the well-known hip spot to play golf. Marketing is essential to reaching new members and engaging current ones. Take your golf club’s marketing to the next level with a consultant.
When you use golf consulting, they recommend things like selling business packages. Extending your course to the business community can be an easy way to gain new members. They may come in for a company event and then join because they like the facility, the grounds or the hospitality of your staff. Businesses host events throughout the year, so offering packages to them may keep them coming back year after year.
Similar to business events, seasonal holidays are another opportunity to offer businesses and social groups packages to use your facility. Christmas is a huge time of year for holiday parties, but Independence Day celebrations and anniversary events are other key opportunities to party.
Implementing a blog on your website can be an easy way to boost your search engine rankings. By using the latest in search engine optimization, a consultant can boost your online presence. When a potential customer searches for golf courses, your business pops up. Offering valuable information, promotions and the latest in golf news can bring more visitors to your website. An increase in website visitation can increases your lead generation.
An often overlooked marketing strategy is to using distribution partners. A consultant can put you in touch with the partners that make the most sense for your business and bring you the most return on your partnership. The consultant measures the return on investment and helps you find the right partner. Then you can have a mutually beneficial relationship with the partner, each advertising the other.
Tap into your existing membership base with a referral campaign. Above and beyond any other marketing tactics, few things are more beneficial or detrimental than the power of word of mouth. When your members love your golf course, they cannot wait to tell their friends, colleagues, family and neighbors. Taking care of the existing members and rewarding them with referrals is an easy way to capitalize on this influential marketing method.
A golf consultant helps your course find the right marketing strategies to implement. Marketing helps boost your business both in revenue and lead generation. Tapping into new customers helps your golf club continue to grow and prosper. The right consultant can help you make that happen.